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The Relationship Between Advocacy Work and Marketing

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SEASON 2 - EPISODE 5

Erica Hornthal | The Relationship Between Advocacy Work and Marketing

FEATURED GUESTS: Erica Hornthal is a licensed clinical professional counselor, board-certified dance/movement therapist, and the CEO and founder of Chicago Dance Therapy. Since graduating with her MA in Dance/Movement Therapy and Counseling from Columbia College Chicago, Erica has worked with thousands of patients aged 3-107. Known as “The Therapist Who Moves You,” Hornthal is changing the way people see movement with regard to mental health.

Listen & Learn

    Why raising awareness for the body in psychotherapy is important.

    How Erica transformed frustration about the lack of awareness of the field into a passionate advocacy platform.

    The importance of reinvesting in your marketing strategies as a business owner.

    Tips on how to pitch yourself to various media outlets.

    The importance of nailing down your elevator pitch so that it is clear and passionate.

    It's possible to let go of specific outcomes or measurables when we have a purpose driven strategy.

Resources Mentioned On The Show

● Erica's website www.ericahornthal.com ● Erica's Body Awareness Mental Health Journal Free Download https://payhip.com/b/YgTl● Body Aware with Bonus of 2 free audiobooks through Audiobooks.com● Body Aware paperback